Mobile Web

Optimise your website for mobile users

Building an interoperable Mobile Web that targets audiences which includes Smartphone, Tablet, and Feature phone users is of prime importance given the diverse range of mobile devices currently on the market.

Here at Craft Turf we understand the user behavior and the context through which choices are made. Whether your users are browsing the web on their desktop, laptop or mobile phone, the information needs to be well-formed and targeted appropriately.

Key benefits:

If broadest reach is a concern, then Mobile Web is a good first step
Inclusive of low-bandwidth users with basic device features
Support on modern Mobile browsers with advanced capabilities is growing with features such as touch-based interactions, location-based services, video and audio playback
Generally lower cost and time to market
Take advantage of the ‘always on’ experience as you can notify your users of up-to-date key messages and content
Content censorship and qualification process normally associated with Native Mobile App submission can be avoided
No revenue-share with mobile Operating System vendors
Future-proof. The adoption of HTML5/CSS3 by the major Mobile device and application vendors will enhance the longevity of your Mobile Web strategy